Health Dimensions Group believes that each strategic planning engagement is unique. Indeed, the scenario facing the Regina Health Center, located in the growing suburban community of Richfield, Ohio, presented a unique situation requiring careful consideration before a successful long-term strategic plan could be developed.
Today, many congregations are making choices about how and where to provide care for aging members. In July 1993, the Sisters of Charity of St. Augustine founded the Regina Health Center to meet the long-term care needs of 22 religious congregations in various parts of the country, priests, and other members of the local community. Regina Health Center, located near Akron, Ohio, is comprised of 81 Medicare and Medicaid skilled beds, which includes a 17-bed dementia unit and 74 assisted living beds. Since its inception, Regina Health Center has been very successful in achieving its mission.
However, demographic changes will necessitate a change in the types of residents that will be served on the Regina Health Center campus over the next 10 years. A successful long-term future necessitates that Regina Health Center must plan simultaneously for a spike in the need for skilled care among the aging religious communities and then a sharp decline in demand. The following events were occurring at the time the strategic plan was to begin.
Utilizing a Collaborative Consultative Process
In January 2001, Regina Health Center began the process of developing a 5-year strategic plan with the assistance of Health Dimensions Group.
Regina Health Center is unique because of the multiple stakeholders with an interest in Regina Health Center’s future. Therefore, the traditional strategic planning process also incorporated an extensive consultative process with the following steps:
Respecting the collaborative history of Regina Health Center, Health Dimensions Group believed that the process was essential to creating a strategy that could gain acceptance and ultimately be implemented.
Developing the Strategy
Health Dimensions Group combined the consultative process above with the traditional components of strategic planning. When the process was completed, Regina Health Center’s strategic plan for 2002-2007 reaffirmed its commitment to its original mission. Regina Health Center has an outstanding reputation among the religious congregations and the community who are familiar with its high quality care. Therefore, Regina Health Center can capitalize on its quality reputation to develop a Catholic-sponsored long-term care campus for seniors and fulfill unmet needs in the community.
Specifically, Regina Health Center has selected the following four strategies to guide its future:
These strategies take advantage of the many strengths Regina Health Center derived from its service to the aging religious community, its reputation in the community, its relationship with a major health system, and a desire to serve all aging persons with both home and community based services as well as institutional care.