As both operators and consultants in post-acute care, long-term care, and senior living we often hear the term “silver tsunami.” Sometimes it is used as a justification to build new senior living communities in markets without adequate demand, or as a hope for future success in times of operational challenge.
Indeed, there will be a large wave of population aging into senior services in rapid succession. However, waiting for this wave is not a strong strategy. Here’s why:
The good news? The baby boomers will arrive in our communities, they will need the care we provide, and we will be ready to care for them! Until then, providers should focus on the following:
If you are looking to develop or acquire a senior living community, or are having challenges operating an existing community, please reach out to HDG for assistance. We provide a wide variety of services to ensure your senior living operation is built in the right market, at the right size, and has the financial, clinical, operational, leadership, and sales and marketing strategies in place to support long-term success. For more information, visit our website or contact us at 763.537.5700 or firstname.lastname@example.org.
Erin Shvetzoff Hennessey
Chief Executive Officer