Thank you for your interest in our paper,
“2022 Top Trends in Aging Services.”
We are proud to announce the launch of our new company logo as part of the evolution of our company’s brand.
More than 20 years ago, ignited by a passion to serve seniors, Health Dimensions Group set out to meet client challenges and to discover new approaches to the delivery of care.
Since then, we have grown by providing clients with real-world solutions through an unparalleled depth of knowledge and commitment to our values and our clients.
The world we live in is complex and continues to undergo major transformation. Our managed communities and consulting clients have increasing operational, clinical, regulatory, workforce, and revenue cycle challenges—and these issues are mounting and becoming more significant.
In response to these market challenges and to better meet industry needs, we expanded our consulting and management services. Over the past year, we added team members in sales, operational performance, revenue cycle management, interim leadership, permanent placement, and centralized back-office services to support this growth.
With all these exciting changes, it was time for a new visual expression of our brand—one that marries our past to our present and sets the course for our future. This is more than just a logo change—it signals a new chapter in HDG’s story.
Our new brand has a sleek but bold design that captures the high-quality standards we strive for. We’re aware that our clients and team members know us as HDG, so the clean, simple logo also reflects our commitment to remain true to our core.
Our new logo has five colors to indicate our five core values: Hospitality, Stewardship, Integrity, Respect, and Humor. The overlapping letters symbolize our collaborative work with our clients, the residents we care for every day, our valued team members, and our core services of consulting and management. The three main colors of blue, teal, and green are reflective of our tagline: Consulting. Managing. Caring.
While our logo has changed, our mission has stayed the same: to make people’s lives better by providing great care and consulting.
Authored by Leah Lindgren, VP, Marketing, Communications & Strategic Planning, and Betty Ice, Director, Marketing & Events