Colin Higgins

VP, Market Analysis & Research

Colin has more than 20 years of experience in health care consulting and specializes in conducting market research, demand analysis, competitive assessment, and data analysis for post-acute and long-term care providers across the continuum of care. 

One of the nation’s top professionals in the areas of demand and analytics, Colin has conducted market feasibility studies and developed business plans for both urban and rural acute and long-term care facilities. Additional experience in the areas of marketing and public relations includes conducting and analyzing surveys that provide data and direction for corporate repositioning of products and services and all aspects of conducting an effective marketing campaign. 

Since joining HDG, Colin has worked on demand studies for long-term acute care hospitals, Program of All-Inclusive Care for the Elderly (PACE) projects, sub-acute rehabilitation, Medicare Part A, and home- and community-based services. He presents at National PACE Association (NPA) conferences on PACE demand and planning and served on the NPA Clinical and Operational Data Analysis Committee for the 2021 program year. 

  • Market feasibility and demand studies 
  • Business plan development 
  • Program evaluation 
  • Facility planning 
  • Competitive assessment and analysis 
  • Marketing strategies and plan development 
  • St. Cloud State UniversityBachelor of Arts, Mass Communications and Public Relations 
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