In 2022, Carefree Living, a division of Spectrum Health Companies, Inc., realized that their talent recruitment efforts were not effective in filling positions such as housekeepers, certified nursing assistants, and nurses across their portfolio of 11 assisted living communities throughout Minnesota.
Health Dimensions Group (HDG) was hired to transition the individual recruitment and compliance efforts that were taking place at each of Carefree Living’s 11 assisted living communities to centralized recruitment and compliance efforts to be conducted by HDG for a duration of six months. The goal was to drive recruitment success across Carefree Living’s portfolio.
Two key components of the engagement included the initial assessment and the implementation process.
HDG examined Carefree Living’s initial recruitment structure and highlighted challenges with their decentralized model, such as:
- Inconsistencies in processes
- Candidates’ experiences varying in quality
- Unstable recruiting efforts
HDG provided each community’s hiring manager with documents laying out the new recruitment and compliance processes as well as the designation of duties between HDG and the Carefree Living team.
Two of HDG’s central recruiters and one of HDG’s central compliance coordinators handled the engagement. Each of Carefree Living’s communities got assigned to one of HDG’s central recruiters who handled each candidate who applied to that community. Ultimately, the central recruiter became the contact person who could take each applicant through a standardized interview process, which allowed for improved communication and better overall experiences for the candidates.
Weekly calls occurred between the central recruiters, central compliance coordinator, and their assigned communities to cover compliance, recruitment efforts, open positions, and changes in open requisitions.
In addition, HDG’s team integrated the use of applicant tracking systems (ATS) to blast openings out to more job aggregators. This step involved HDG setting up and managing an Indeed account to deploy sponsored job postings and conduct direct applicant outreach.
“At a time when staffing in this industry is very difficult, HDG ensured we did not struggle. Would highly recommend them to anyone seeking assistance with recruiting, hiring and onboarding services!”