When you begin a new career search, what avenues do you take to explore open job opportunities? A company’s careers page is a deciding factor for many candidates who either become interested or uninterested in joining your company. As a critical part of your recruitment strategy, you must invest in building a careers page that showcases your positions in a positive light for prospective candidates.
Your job postings need to be precise for prospective candidates to read. They also need to engage selective job seekers. For example, do your job descriptions summarize the duties and qualifications clearly, so the job seekers know what they are applying for and if they qualify? Are your benefits and perks showcased? Do you offer testimonials? All of these should be addressed during the first interactions with candidates, no matter if a recruiter directs them to you or if they are applying directly online.
The website must showcase the company’s culture. In fact, the webpage experience is one of the first steps in the recruitment marketing game that you have to solidify. If you don’t, you risk not being able to hire desirable talent due to your branding and overall online image.
Thankfully, you can use a wide variety of methods to make your job openings pop, accurately showcase your careers and company, and persuade candidates to learn more, all of which, of course, are the goals of recruitment marketing.
MAKE THE CAREERS PAGE EASY TO FIND
If prospective candidates can’t find your career listings, they won’t apply. Organize your company’s website so that the careers page can appear in search engine results and attract job seekers. Make the path practical to get to, such as www.mycompany.com/jobs.
USE AN ATTRACTIVE DESIGN
There is nothing worse than a cluttered, out of date, or just poorly designed jobs page. Give each item on the page some space. Use photos or videos to help make the website appealing to the audience.
SHARE YOUR COMPANY’S PURPOSE, MISSION, AND VALUES
Showcase why your company is a great place to work. Tell its story, its mission, its purpose. Introduce readers to your company’s values. Why do you do what you do? When you attract job seekers, essentially, you must sell your company to the candidates. Make sure you show off why they would want to work for your company versus a competitor’s.
SHOWCASE YOUR TALENT
Show testimonials from current team members. Allow them space to explain why they love working with your company. Make it happy and appealing. Get your employees excited about the work they do—they are brand ambassadors who can be used to attract new talent.
You can include a “meet the team” or a “meet the executives” page. This way, potential applicants can see who they will be working with should they decide to continue with the hiring process.
SUMMARIZE THE HIRING PROCESS
Include a simple summary of how applicants apply and what they can expect after they do. Later, once you contact the candidate, explain in detail the steps of the interview process. Will they take a test? How many interviews will they have and with whom?
PROVIDE PERKS AND BENEFIT INFORMATION
Future candidates want to know what benefits and perks make your company unique, especially with today’s generation. Provide the benefit information, when employees are eligible, and other unique perks that your company might offer.
UPDATE YOUR CAREER PAGE
Make sure your jobs are accurately linked. Keep all company information up to date: change photos; list awards; name specific events staff members have attended. Maintaining a current job listings page lets potential applicants know you are an organized company that takes time to keep on top of its online reputation.
HDG IS HERE TO HELP
A well-positioned and well-designed careers page can attract the right candidates to your company. Because it can add a positive experience for job seekers in your recruitment strategy, it is well worth the time and resources you invest in it. Your website can promote your company culture and sell your candidates on who you are and what you do as an organization. If necessary, re-tool it to improve your candidates’ job-seeking experience, but ultimately, use it as a marketing avenue to attract the best and brightest talent in your industry.
At Health Dimensions Group (HDG), we understand the complexity of these issues and the difficulty of finding quality staff members. Please let us know if we can be of service to your organization as you prepare to hire. HDG is prepared to assess your situation, provide a review of your processes, and offer the workforce solutions you need. For more information, please contact us at info@hdgi1.com or 763.537.5700.
