Pre-Development & Pre-Opening

Our experienced senior living development consultants partner with you during the entire process of developing an independent living, assisted living, memory care assisted living, or continuing care retirement community. HDG supports our clients from concept and pre-development to pre-opening and completion—and can provide ongoing management, if desired.

Pre-Development Consulting

Market Feasibility Studies

Developers and providers often struggle to understand their present operating markets—or markets they are entering—and those markets’ true growth potential. They may also lack awareness of how their finances and utilization benchmark against other senior living providers nationally. This leads to uninformed decision-making when establishing budgets or to simply using historical or other market data to inform decision-making, which may not be appropriate.

Knowing your target market is a crucial first step in identifying the ideal location for your senior living community. This allows you to maximize revenue, better position your organization, and ultimately improve your bottom line.

Our market research team quantitatively identifies the demand for each product type in a defined market area in terms of units. This analysis results in a comprehensive report with both quantitative and qualitative data to support you in making sound business decisions.

Market Snapshot

A full market feasibility study may not be warranted if you are considering several locations for development. A market snapshot quantitatively identifies the preliminary unit potential for independent living, assisted living, and memory care assisted living based on typical rates and competitive units in the defined area.

Financial Modeling and Pro Forma Development

Upon completion of the preliminary project definition developed through the market feasibility study, HDG consultants partner with you to prepare projected financial statements suitable for business plans, investors, potential lenders, and regulatory bodies. These financial statements include estimated project budgets, detailed financial projections, revenue projections, operating budgets, projected financial statements, capital requirements, and financial sensitivity analyses.

Our finance team works side by side with you, incorporating insights from HDG’s expert senior living operators in the development of the financial modeling and pro forma financial statements. In addition, our consultants have access to a multitude of internal, HDG-proprietary benchmarks due to years of experience in managing numerous senior living communities throughout the country.

Pre-Opening Consulting

Marketing and Sales Oversight

Knowledgeable HDG senior living marketing and sales executives provide oversight of your senior living community marketing and sales staff, along with account services including strategic marketing planning, marketing material development, sales coaching and training, performance metric development and monitoring, and marketing budget creation.

You can count on HDG’s experienced team to ensure your management has the knowledge to effectively manage the sales process, build occupancy, and drive accountability.

Financial and Operational Support

During the development and build-out of your senior community, HDG provides a variety of administrative pre-opening services. These services include budget assistance; administrative and legal coordination; development, construction and operations consultation; tenant and lender communication; and loan document compliance advisement.

Why Choose Us?

As consultants and managers in post-acute, long-term care, and senior living, we are familiar with the challenges our clients face every day.

Aging services are our focus, resulting in an unparalleled depth of knowledge. Our seasoned professionals and highly skilled specialists ensure customized solutions.

Guided by an unwavering commitment to our values of hospitality, stewardship, integrity, respect, and humor, we have served the nation’s leading health care organizations for over 20 years.

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